The name of the competition refers to the exhibition of the ‘best Polish labels’, which was organised by the Winicjatywa website and Ferment magazine in 2021. In its new guise, “Eye on Wine” is an annual event rewarding the best ideas and graphic designs in Polish winemaking.
Label designs are judged in a two-stage procedure. In the first stage, jury members individually assess the submitted designs. The six highest-scoring labels move on to the next stage, in which the jury members, in a joint discussion, select the best designs. As in the Polish Corks competition, three prizes (Golden, Silver and Bronze Cork) are awarded to winners chosen independently of the jury by Polish wine lovers in a public vote. The results are announced and the prizes are awarded during the “Polish Wines in SPOT.” festival.